Monday, June 26, 2006

Visual Rhetoric & Digital Politics Part II - The RNC

Before continuing with this entry, I suggest you read the introductory entry for the Visual Rhetoric & Digital Politics series, which will provide a good grounding for what I hope to discuss. I should note: this is a nonpartisan sequence of essays, meant to instruct readers who wish to learn more about the challenges facing deliberative discourse and cultural literacy in the digital era.

Although both major American political party websites display remarkably similar rhetorical features, the Republican National Party website [Link] is much more similar to traditional media genres in content and form; therefore, it presents an ideal starting point to examine the visual rhetoric of politics in the digital world. Distinctly “American” colors of red, white, and blue provide the background as well as the base for most icons and animations. As expected, the elephant logo of the party plays a prominent role in iconography, and an abstract American flag composes the banner at the head of the page. The generic expectations of visitors to American political sites, based in print and broadcast media, lead us to look past these icons as window dressing in a visually rich environment; however, if we examine their rhetorical value, we can see that they play a far greater role than that of “window dressing.”

Color saturation and modulation are completely the result of choices made by graphic and website designers, much more so than in a non-digital context. There are literally millions of color options available to designers, who merely have to enter a six-character alphanumeric code when creating a graphic or choosing a background (see w3schools.com for more). Given the distinct cultural associations of color and political party, the saturation and modulation of the colors red (Republican) and blue (Democrat) play a strong role in analyzing the visual rhetoric of the GOP.org website.

Upon first looking at the background of the page, we notice that blue is everywhere, which initially appears anomalous: one would expect far more red than blue on the Republican National Committee website. Looking closer, however, we notice that the background blue – even at its darkest, is quite pale. It fades downward into the white background of the rest of the body. This is neither coincidence nor a pleasing aesthetic device. Color saturation is an indicator of power and importance, and this blue is pale and insignificant, fading into complete absence. Red, by contrast, is dominant and fully saturated, and at no point in the background does it fade into pink or white. The top of the abstract flag in the banner is a full, rich red; even the field of stars, always blue on the flag, is red in this area.

Even more important than the dominance of red in position – always on top – and in saturation is modulation, or shade. The red on the GOP.org site is quite similar to blood: dark, rich arterial blood. When we examine the cultural connotations of red and blue, and the interplay of saturation, position, and modulation, the message created through color begins to clarify. We can extrapolate the weak – and weakening – saturation of blue into two subtle messages about the Democratic Party, long associated with that color. First, it plays into the notion of Democrats as weak – both on security issues as well as in character. Second, it evokes a message of political power: the blue fades away (runs) while the red remains strong. Republicans – like the red on their website – are dominating the political arena, pushing their weakening blue opponents into obscurity. Prominence, the display of red over blue, even in the starry field of the flag, only intensifies these messages. The modulation of red is calculated to imply a number of messages and symbolic undertones: red-blooded Americans, the blood of our patriotic soldiers overseas, and the lifeblood of the nation, the “heartland.” Although background is frequently overlooked, even here political rhetoric is actively evoking messages of strength, victory, and patriotism.

Logos, often considered relatively transparent, are recognizable rhetorical constructs: they are chosen to represent the perceived strengths of an entity, and they are refined throughout their existence to correspond with ideals and characteristics that said entity chooses to offer the public as it’s iconic “face.” The elephantine logo of the Republican Party is no different: elephants are associated with wisdom and power. The American flag colors are associated with patriotism – the blue of the elephant logo is the only strong blue on the entire page, but this logo predates the website by decades – and the transparent rhetorical presentation is of a powerful, wise, and patriotic party. A deeper rhetorical meaning hinges upon our understanding of the subvisual rhetorical message of the site: elephants are tough. Elephants are hard to kill, and they can trample those in their path. This association is much clearer in the “elephant breaks” used in the right sidebar of the page: two trumpeting elephants facing opposite directions with long, sharp points protruding away.

According to Kress and van Leeuwen, triangles, especially when angled like those in the break, “are a symbol of generative power . . . and represent action, conflict, and tension” (53). These triangles present the action of protection and a tension between the elephant and “outsiders,” which leads to the potential for conflict. The elephants in this pose are not the passive elephant of the Republican National Party logo. They are active: trumpeting and powerful creatures shouting a warning to all who approach. Their defensive posture offers two if-then ideational references: first, they protect their territory, a reference to the perceived Republican ideal of a strong military presence; second, they protect themselves, defending against local attackers from opposition parties.

The other icons present are, in the objective sense, representational maps of the United States, of which two are most interesting for identifying the subjective, rhetorical aspect of the GOP.org iconography. The first, which appears in the “Donate” animation, portrays the importance of local action in national politics. This map is the only graphic in which red saturation is less than complete, although upon close examination, the blue is still far more muted than the red. The implication of the map, stated within the animation, is that all could be lost if the visitor fails to donate to the Republican National Committee. The red is shown as stronger than the blue by far; however, it is somewhat faded, which gives it subjective urgency. The message of this map is clearly rhetorical: the blue (Democratic Party) is weakening, but the complete supremacy of red (Republican Party) is still questionable; therefore, visitors are asked to support the red by donating via the handy red “Donate” button which appears shortly after the map.

The second map renders similar messages in a different context. This map, at the bottom of the page, encourages visitors to get involved in party activities. Both red and blue are saturated in this instance; however, the saturation of the blue is far less important in this image because there is so little of it. What is important is the scope of the colors: blue (the Democrats) is strong only in certain “liberal” strongholds such as the northeast, the upper Midwest border, a strip of the California coastline, and a portion of the largely immigrant and Native American southwest. Hawaii is an insignificant blue dot appearing beside a gigantic red Alaska. The map is not rhetorical only in the sense of the messages it implies, but also in what it chooses to obscure in its representation.

This map, as an icon, is diagrammatic of two possessive attributes that the Republican Party wants the populace to witness: the breadth and location of Republican strongholds in the United States, and the relationship of those strongholds to Democratic ones. Although objectively, people understand that the red coloring of the heartland is not representative of each individual citizen, the nature of voting districts makes it an apt representation of political power. The message is that the majority of America is Republican. Americans are fond of charts, of maps, and this map shows that most Americans, especially in the mythical “heartland,” believe in Republican ideals. The locative circumstances displayed in the map are also rhetorical in the location of blue, or Democratic, strongholds. The Republican map creates a strong division (via full blue saturation) between the heartland and the elite urban northeast, the odd folks in Los Angeles and San Francisco, the almost-Canadians of the upper Midwest, and the immigrants and Native Americans of the southwest. The map narrates a difference: “their interests,” those of the Democratic areas, are not in keeping with the rest of America, or “our interests,” the interests of red-blooded Americans.

The rhetoric of the map is based entirely upon locative circumstance and implied narration. All maps are, in a way, rhetorical representations of subjective narration; the implied narrative of this map rhetorically obscures the fact of population. Although relatively small in area, the blue portions of this map contain almost half of the population of the United States. In choosing to represent Republican vs. Democrat bases in this manner, the Republican Party is able to obscure the statistics concerning popular support of their policies. Their map shows an America united in Republican belief, with only a few dissenting areas, instead of the deeply divided electorate that exists in fact.

The breadth of rhetorical messages in this brief selection from the GOP.org website demonstrates the need for rhetorical critics to look beyond traditional arenas when analyzing digital rhetorical artifacts. Theories grounded in traditional linguistic and photographic grammar are insufficient when addressing digital artifacts. The rhetorical power of a well made website, as demonstrated above, is not found solely in text, sound, and a carefully selected photograph. If our purpose as rhetorical critics is to defeat Twain’s maxim (see introductory entry), then we must closely examine all of the convergent rhetorical messages in a website, including - perhaps especially - the seemingly insignificant elements of background visuals, color, and iconography. Each has the potential to contribute to the rhetorical message, sometimes developing a narrative that the unwitting visitor fails to recognize, even after the message is absorbed.

----------------
currently on miPod - "Adagio in E-Minor for Violin" - W. A. Mozart

Wednesday, June 21, 2006

Visual Rhetoric & Digital Politics

To understand politics in the digital age, we must be able to apprehend political rhetoric in textual, auditory, and visual elements, both individually and convergent. The textual and auditory elements of political rhetoric are widely studied; however, critics tend to dismiss much of the visual as textually dependent. When they do encourage the examination of visual elements within websites, they tend to examine them in the context of print-based media, looking at photographic selection and placement.

One of the more popular textbooks for courses concerned with the theory and practice of rhetorical criticism - Roderick P. Hart and Suzanne Daughton's third edition (2005) of Modern Rhetorical Criticism (Allyn & Bacon Press) - advises students engaged in a rhetorical critique of a website to ask themselves: "To what extent does the online artifact resemble offline communication? Are there clear generic parallels? Does this artifact borrow from more than one offline genre?" (p. 208). Questions such as these dismiss one of the most powerful tools of the digital realm: with software and hardware continually gaining capacity and capability, the visual enters the arena of message creation and transmission, providing not just photographic context, but also subtle taxonomy and iconography. In order to be fully aware, culturally literate citizens, able to engage in the more prudent and deliberative public discourse that is traditionally associated with democracy, we need to be able to critically engage all elements within a digital artifact.

The Internet is rapidly becoming a major medium in the political arena, an environment wherein people retrieve second-hand information with little examination of the visual rhetoric involved therewith. We can no longer address only the textual or auditory elements of political websites; as scholars and citizens, we must understand the messages conveyed by colors, icons, and animations within the website as well. This is the newest area of political information dissemination, and fully a third of the information conveyed is subtle and visual.

Inspired by the success of Internet-based political campaigning, national political parties have increased their web presence by a good deal in recent years. The cost of developing and maintaining websites and e-mail lists is relatively low in the political arena, and the benefits of web traffic and e-mail in fundraising and information transmission far outweigh any fiscal overhead. “Add me” forms and “Donate” buttons do much of the party’s fundraising and politicking passively, allowing viewers to perform actions that were far more expensive in the era of phone banks and mass mailings. The party line is textually available to all visitors; audio clips present the best of recent speechmaking; carefully selected photographs render party leaders in the best possible light. With these obvious and overwhelmingly dominant presences, based in traditional media genres, we easily overlook the interplay of color, background, and iconography, which lends great strength to them as rhetorical devices.

Over the next few posts, I'll examine the rhetorical features of color, background, and iconography on major political party websites.

Wednesday, June 14, 2006

Software Soapbox III - Graphics

Graphic and 3D rendering software is among the most expensive - at least if you want good software - and complex on the market. The price is high for many of the same reasons as office packages: most companies cannot survive without graphic software capability of some sort or another; however, unlike Office software (which has been around for as long as personal computing), which has a number of competing entities in the marketplace, graphic software - a relative newcomer (at least compared to other programs) - has very few options. "Photoshopped" is a de facto verb anymore, a testament to the dominance of Adobe's $649 package.

Although Photoshop is by no means a poor program - unlike M$ Word, in order to take advantage of today's computing power, Photoshop has to be a massive RAM eater - the price is enormous, far more than most students or "commonfolks" can afford. It's also not alone. Here are some of the best graphic programs on the market, along with price:

Adobe - Illustrator - $499
Corel - DRAW - $399
- PaintShop - $199
Autodesk - Maya 3D - $1249 - no, not a typo

Where to turn if one is a poor college - or poor graduate - student? If, for some laughable reason, one doesn't have around seven hundred bucks to spend on a software package?

1 - GIMP - Availability - Mac (X11), Windows, Unix
GIMP is the open-source answer to Photoshop. Fully-featured, powerful, reliable, and customizable, GIMP runs in the X11 shell for Macintosh OS X and uses about the same amount of memory as a complete Photoshop build. I'm a graphic junkie, and spend probably twenty hours a week performing hard core graphic work that puts my poor iBook G4 through the wringer (hey, my Ph.D. program is in Communication, Rhetoric, & Digital Media, after all). I've used Photoshop and GIMP for years, and I must say, GIMP does everything that Photoshop does and more. It's about a 90MB download, and uses as much RAM and processor as PS, but the cost beats all hell out of Adobe's latest expensive offering. GIMP is, simply put, the best open-source Photoshop competitor around. It is very stable: the only time I had it shut down while I was running it, I was working with five images, each of which averaged about 2000x1500 pixels, at 300dpi resolution (photographic quality - screen res is about 72 dpi). Basically, I ran out of memory (at the time, I only had 256 MB of RAM, I've since upgraded to 384, a basic requirement for high-end graphic work anymore). A full user's guide, screenshots, plugins, and support forum are available at the website. I HIGHLY RECOMMEND it to anyone who frequently works with images.

Download it and learn more at http://gimp-app.sourceforge.net, the homepage of the GIMP community.

2 - Inkscape - Availability - Mac (X11), Windows, Unix.
Inkscape is a vector-based drawing program, the Adobe Illustrator & Corel Draw counterpart to GIMP. Whereas GIMP is strictly a graphic manipulator, similar in function to Photoshop, Inkscape is an artist's package, allowing users to draw vector and pixel-based graphics that can either stand alone or be incorporated into other graphic programs (the default file format is .svg). I've just begun using Inkscape, but as far as I've been able to tell, so far it is as powerful as its corporate counterparts. A simple example of what Inkscape does is seen in the ratings stars in each entry of this page. Supported features include shapes, paths, text, markers, clones, alpha blending, transforms, gradients, patterns, and grouping. Inkscape also supports Creative Commons metadata, node editing, layers, complex path operations, bitmap tracing, text-on-path, flowed text, direct XML editing, and more. It imports formats such as JPEG, PNG, TIFF, and others and exports PNG as well as multiple vector-based formats.

Inkscape is not quite as stable as I'd like, and the menus are somewhat confusing when one first starts using the software; however, it is an excellent offering, and there is a good deal of promise for future releases. It is relatively stable, but there are still a few bugs to be ironed out, especially in the X11 shell versions in which a restart of the shell is required when switching from Inkscape to GIMP. Still, I recommend it, and hope to see more from it in the future. The website offers screenshots, documentation, support forums, and downloads. Overall, I recommend it, and I'm sure that it will improve with time - and far outstrip it's corporate counterparts.

Download it and learn more about it at http://www.inkscape.org, the community's website.

3 - Blender - Availability - Mac, Windows, Linux.
Blender is the first and only fully integrated 3D graphics creation suite allowing modeling, animation, rendering, post-production, realtime interactive 3D and game creation and playback with cross-platform compatibility - all in one tidy, easily and free downloadable package! Blender is quickly being transformed from an impressive 3D creativity tool to a full-blown games and new media design application. The site offers amazing support, from tutorials to manuals, to a user forum. It runs in native format in Mac and Windows. This package is highly recommended. It demonstrates the power of the open source community and displays the talent of its developers quite well. The website offers incredible support, from tutorials to manuals to a user support forum, as well as an amazing art gallery that puts Blender's abilities to the test. Definitely give this one a shot.

Monday, May 29, 2006

Fatherhood

At 2:27 a.m. on 5/28/2006, my lovely wife gave birth to our beautiful daughter...



All are well...

Tuesday, May 09, 2006

The CIA - Best in Civilian Hands

Troubling: one of many fitting descriptive terms concerning the Bush nomination of Gen. Michael V. Hayden as the next director of the CIA. The bipartisan congressional outcry - Republicans as well as Democrats hate the idea - especially in our current antagonistic political environment, speaks volumes. Hayden has, as our president states, "vast experience," in intelligence-gathering; however, because he is, first, career military, and second, active career military, he does not belong at the head of the Central Intelligence Agency (CIA).

The history of espionage in the United States is scattered: although we have always used spies, it wasn't until 1946 that we employed them full-time. When crafting the National Security Act in 1947, which created our full-time intelligence system, Congress made a conscious decision to place intelligence-gathering fully in civilian, rather than military control. There are several reasons, foremost among which is that in the U.S., the military has always been under civilian control: our founders, while realizing that an effective military was necessary, realized that if a military is not adequately controlled, it can be used to take control of the government. This is an intelligent maneuver: recent world history alone holds countless examples of too-strong executives using the military to turn democracy into dictatorships. Thus the civilian "commander in chief," who is limited by our constitutional system of checks and balances.

"It hasn't happened here" is a foolhardy, illogical excuse. If it hasn't happened here, that doesn't mean it can't. It only means that we haven't yet had the proper convergence of situations in which "it" could, and did, happen. Four-star generals are exemplary military figures; however, career military officers are insulated from the realities of civil liberties, including due process, by nature of their chosen professions: the military, for a very good reason, is not democratic. Military officers exercise absolute authority under the rules of the Uniform Code of Military Justice: soldiers follow orders; they have no room for debate. Citizens do not follow orders, again for good reason: they must debate in order for our republic to operate properly.

We need a civilian head of the CIA. We need someone who understands accountability to the people, not just the President. Our intelligence operations, military and otherwise, must be centralized - just as the rest of our governmental operations are - under civilian authority.

Wednesday, May 03, 2006

Mike Nifong should be disbarred

The nation has by now become completely inundated with news reports about Durham DA Mike Nifong winning the primary election; an election that many consider to be the reason he came after the Duke Lacrosse team so hard and fast in the media in the first place. I think, honestly, that he should be disbarred for violation of the rights of the accused. Regardless of what one thinks of the case itself, it is hard to ignore the manner in which he so blatantly violated the rights of the players, trying the case in the national media before physical evidence of any sort had been gathered. Now, the city of Durham has seen itself dragged through the mud in newspapers and national television outlets of all kinds, partly as a result of his disgusting pandering to the worst voyeuristic desires in all of us.

When the national media visits Durham, it goes to the worst parts of town: this so that they can fit the story to Nifong's vision of an elite institution whose rich students run rampant over the poor local citizenry. The national news photographs show perhaps 5% of the city: I lived there for four years, in three different apartments all over the town: central Durham (3-5 min from downtown), southwest Durham (near Chapel Hill), and North Durham, near I-85 ... and Duke University. I delivered pizzas (love the graduate school life, don't you) to people living in subsidized housing (what many call "the ghetto"). On the same route, I wound my way through some of the wealthiest suburbs in North Carolina - million dollar mansions on PGA golf courses. I also visited every type of home in-between. Durham was, and remains, a typical mid-sized city in the urban south, the northern corner of the Triangle metropolitan area.

What you don't see is the other 80% of Durham: the arts, the mecca of small specialty shops, the majority of the citizens who don't realize that they live in a hellhole dominated by northeastern college elites - because they don't. The Research Triangle Park - huge for pharmaceuticals and computer technology - is entirely within the city limits of Durham: billions of dollars of research and development that share a zip code (277##) with the disgusting hole portrayed in the media. Think about that.

Back to the topic. Mike Nifong should be disbarred, not re-elected. Why? He tried his case in the media: we had a classic case of the first amendment (free press) clashing with the fourth, fifth, and sixth amendments (rights of the accused: include impartial jury and speedy trial, as well as due process). The media had help: it was hard to turn on the damn news or open a paper without seeing his face. He manipulated a photo lineup: for traditional lineups, you're supposed to have five "fillers" for every shot of a suspect; instead, he had the police show her only photos of lacrosse players who were at the party. He ignored photographs and phone records placing one of the two arrested players far away from the house at the time of the alleged rape.

Regardless of what one thinks of the case, this is negligence. Prosecutorial misconduct - call it what you will. The man should be the night manager at a bowling alley, not trying cases in a court of law.
--------
currently on miPod - "Come Back" - Pearl Jam